mosjan, if we're speaking about english, there's no such word as 'sharm'.
Charm is a word, and here is the definition:
1. The power or quality of pleasing or delighting; attractiveness: a breezy tropical setting of great charm.
2. A particular quality that attracts; a delightful characteristic: A mischievous grin was among the child's many charms.
3. A small ornament, such as one worn on a bracelet.
4. An item worn for its supposed magical benefit, as in warding off evil; an amulet.
5. An action or formula thought to have magical power.
6. The chanting of a magic word or verse; incantation.