Although I do agree with Arvetaked that we, as Armenians, need to expand/expose our art and culture-related industries - and we probably should try to increase promotion of Armenian art/film/music that is not genocide inspired, I will disagree that we should entirely change our focus with respect to film.
Film & video are very powerful communications tools, and an important part of the arsenal that's required for us to attain world wide genocide recognition. We have everything to gain from increased exposure (frequency and reach) and if more people (otar) come into contact with our stories and our history, the better our chances for success. Naturally the films must be well-produced and the stories compelling and authentic.
Anahid jan, please don't be too quick to judge Arvestaked's viewpoint. The world should know that Armenians are more than just genocide. I think there's a good balance that we can attain in this regard.