vava Posted August 2, 2005 Report Share Posted August 2, 2005 See Press release here The Nation Brands Index ranks power and appeal of 25 Nations USA Now Eleventh, Russia and Turkey Bottom - "Nation brand is an important concept in today’s world. A powerful and positive nation brand provides a crucial competitive advantage in today’s global marketplace, where countries compete with each other for the attention, respect and trust of investors, tourists, consumers, donors, immigrants, the governments of other nations and the media." Complete ranking of all 25 nation brands: 1. Australia 2. Canada 3. Switzerland 4. UK 5. Sweden 6. Italy 7. Germany 8. Netherlands 9. France 10. New Zealand 11. United States 12. Spain 13. Ireland 14. Japan 15. Brazil 16. Mexico 17. Egypt 18. India 19. Poland 20. South Korea 21. China 22. South Africa 23. Czech Republic 24. Russia 25. Turkey Consumers in the following countries were polled about their opinions: Canada, China, Denmark, France, Germany, India, Japan, South Korea, United Kingdom and United States. Representative samples of 1,000 consumers (3% margin of error) were collected in each country for a total of 10,000 consumers surveyed. Consumers were not asked questions about their own country. There have been some major shifts in rankings between the first and second NBI reports. These are mainly attributable to how the NBI has been expanded to cover 25 rather than the previous 11 nation brands, making the sample more representative. New countries covered include Australia, Brazil, Canada, Czech Republic, Egypt, France, Ireland, Mexico, The Netherlands, New Zealand, Poland, Spain, South Africa and Switzerland. The complete article is also Here: http://www.nationbrandindex.com/ Quote Link to comment Share on other sites More sharing options...
vava Posted August 2, 2005 Author Report Share Posted August 2, 2005 Juggy's gonna love this It's interesting to note that many place the relatively poor perception of the US rating upon foreign affairs policies such as the Iraq war, the UK has rated quite high despite being at the forefront of the war along with the US... Quote Link to comment Share on other sites More sharing options...
Accelerated Posted August 2, 2005 Report Share Posted August 2, 2005 Yeah Baby! [insert 'Land Downunder' song by 'Men at Work' here] Quote Link to comment Share on other sites More sharing options...
Seek4Canadians Posted August 2, 2005 Report Share Posted August 2, 2005 JEAH i've chosen the right country ! Quote Link to comment Share on other sites More sharing options...
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