I can only speak of the Armenian population here in Los Angeles, however a good portion of our money is spent in Armenian owned businesses. Obviously people do shop at chain super markets and other ethnic stores and it all comes down to convenience. IF you have the time, money, and self motivation you go to the Armenian owned business, if not you go to Vons, Macy’s and other corporate companies.
On the flip side, many Armenian owned businesses have gained negative publicity and reputations. Some through personally conduct, and some get labeled with negativity due to the fact that they are Armenian owned.
We also see this new trend of first generation Armenians and our youth (including myself) who spend minimal time and money in Armenian owned businesses and take our money else where. This is due partly to growing up here and popular culture as well as assimilating to our surroundings.