I am not implying the site should be like the Disney store site. I am just saying I for one am not the kind to read more than half a page of text at a time. I am sure a lot of people are much lazier than I in that respect.
An attractive site would organize the information in logical, easy to follow, and intuitive ways that don't require tedious reading. In other words, the site should not be cluttered, should use visual cues to help navigation, and should have a simple and trivial to figure out layout. That's what I mean by attractive ... I don't mean it should make me giggle.
this is a horrible website
this is an attractive site