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​US-Armenian builds $65m tech company thanks to Google

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#1 Yervant1


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Posted 11 August 2016 - 09:17 AM

US-Armenian builds $65m tech company thanks to Google

15:12 • 11.08.16


In 1987, a 32-year-old Annie Safoian moved to Los Angeles from Armenia with her husband, Hovig, and their 9-year-old son, Tony.

Today and she and her family run an LA tech company called SADA Systems, a thriving Google and Microsoft reseller expected to do $65 million in revenue this year, she tells us.

And she has been fending off a constant stream of offers to acquire the company, for a healthy multiple over revenues. She wouldn't tell us how much money she's been offered, but given the market, offers have likely ranged from hundreds of millions of dollars to as high as half a billion, Business Insider reports.

But she likes her job and her company, worries a sale wouldn't be good for employees, and simply doesn't care that much about the loot.

"We have discussed selling within the family. Everybody wants to buy us. We are in our 60’s, our son is 38 years old. He’s the CEO, my husband is CTO. We've been all together here and working all these years," she said. "If we sell this company and get more money in our bank account, we would still have to do something. My son is very young. We are still so passionate about this technology. It's never boring, but so exciting every single day. Why would I sell?"

Back in 1987, when the Safoians first moved to America, she couldn't have predicted her success. Her English was mediocre, she had no technical training and she wasn't exactly sure what she was going to do for a living. But she knew she loved her new home country and became a citizen right away.

She took some accounting classes, got a job as a payroll coordinator, which she disliked, yet might have toiled away at forever if the company hadn't laid her off. So she jumped into graphic designed, something she loved, and learned how to build web pages. Her husband found work as a programmer.

Slowly, her hard-work ethic had her customers asking her to do more and more tech jobs. One of them asked her to modify their accounting software. She enlisted her husband's help for that and they founded a tech company, SADA Systems, which then went on to manage computers and networks for small businesses, doing small custom apps for customers along the way.


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