The results of the online voting of the best travel destination contest organized by the Russian version of the National Geographic Traveler have been finalized earlier this month.
As a result, Armenia was recognized as the winner of the “Discovery of the Year” Award, the Armenian National Competitiveness Foundation (NCFA) informs.
The importance of the award lies within the context of increasing the awareness of Armenia’s historical, cultural and religious heritage on the Russian market as well as boosting inbound tourism flows.
Earlier this year, in April, an editorial delegation from the “National Geographic Россия” magazine was hosted in Armenia for a press trip by the invitation of the NCFA. The trip resulted in a series of articles dedicated to Armenia published in the “National Geographic Россия” and the “National Geographic Traveler” magazines and a photo gallery placed on the Nat-Geo.ru website.