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Armenian family’s 400-year-old musical secret still rings true


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#1 onjig

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Posted 18 September 2018 - 02:55 PM

Armenian family’s 400-year-old musical secret still rings true

13:25 • 18.09.18

 

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By Lara Pellegrinelli for The New York Times


“You can have all the swirling harmony in the world,” the drummer Brian Blade said, “but only the cymbals can put you over the top of that mountain you’re trying to climb. The tension is the beauty of it, like riding a wave until you need it to crest.”


Mr Blade, who is best known for playing with the country music singer Emmylou Harris and the jazz saxophonist Wayne Shorter, said he thinks of his cymbals as an extension of himself, though he also gives credit for his distinctive sound to the instruments he plays: Zildjians. He has endorsed the brand for 20 years, just one in a long, diverse roster of musicians to do so.


Zildjian was incorporated in the United States in 1929. But the company’s relationship with drummers, and drumming itself, dates back much further: 400 years to be precise, to 1618, when a secret casting process resulted in the creation of a new bronze alloy for the court of Sultan Osman II, the ruler of the Ottoman Empire.

 
 

 


“My father always said that the name is bigger than any one person in the family,” said Craigie Zildjian, the company’s chief executive officer (the first woman to have the job), a member of the family’s 14th generation of cymbal makers. “In other words, you have this little piece of 400 years. Don’t screw it up.”

 

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#2 Yervant1

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Posted 14 May 2022 - 09:50 AM

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Armenia - May 14 2022
 
 
Hard Rock Café Yerevan returns Zildjian to its Armenian roots

Hard Rock Café Yerevan will open soon in the center of Yerevan. Back in December 2021, in an interview with Mediamax, Anibal Fernandez, Vice President for Franchise Operations at Hard Rock Café International, promised that Hard Rock Café Yerevan would please with novelties and surprises.

 

 

We will disclose one of these surprises today.

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A source of pride for many Armenians is the Zildjian brand, which has been producing the legendary cymbals for already 400 years. And if before, Armenians were proud of Zildjian “at a distance”, now they can be proud of it directly in the capital of Armenia: the Zildjian family provided Hard Rock Café Yerevan with 80 hand-selected cymbals that will be used in an art installation of the cafe.

Cady Zildjian, Vice Chair of the Board of Directors of Zildjian, told Mediamax that the provided collection includes some larger cymbals that will be autographed by Zildjian family members and artists attending this year’s NAMM show in Anaheim, California. They will be displayed as Memorabilias - one of the hallmarks of the Hard Rock Café.

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Hard Rock Café Yerevan is the joint project of the Food Republic and Armenian National Interests Fund (ANIF).

Arsen Hovhannisyan, the Founding Director of the Food Republic, told Mediamax that it was important for them that Hard Rock Café Yerevan, being a member of a large international family, also had an Armenian identity. This is how the decision to come up with cooperation proposal to the legendary Zildjian brand was made.

 

“I think this is a good opportunity for Zildjian to reconnect with the homeland of their ancestors,” said Arsen Hovhannisyan.

 

He says the partnership with Zildjian can be expanded in the future in the form of support to young musicians and music schools. Cady Zildjian does not rule out this possibility either.

“We believe that the ability to express yourself through music is a gift that should be given to every child.  Zildjian is involved in discussions with Hard Rock Café Yerevan about how we can help young musicians, and we are excited to support this initiative. At Zildjian we have the products and the learning tools available to help young percussionists in their musical education journey,” said she.

Katerina Danekina, Hard Rock Café Yerevan Project Manager, says that Cady Zildjian “was involved in the discussions from the very beginning and thanks to her personal involvement we have achieved such significant results.”

 

“It is amazing to see that Hard Rock Café Yerevan is becoming a point of attraction for international brands with such a phenomenal history and heritage as Zildjian,” said Katerina.

Cady Zildjian told Mediamax that in honor of 400th anniversary of the Zildjian family, which will be celebrated in 2023, they have also set up a scholarship to Berklee College of Music for an Armenian student.

 

Members of the Zildjian family are planning to visit Armenia – this will be their first visit to the homeland of their ancestors.

“My great grandfather emigrated to the United States in 1909.  He would be very proud of his family returning on the 400th anniversary of his beloved cymbal company.  This is a very symbolic trip for our family and our business,” Cady confesses in the interview with Mediamax.

She says that the events on the occasion of 400th anniversary of the Zildjian brand are still under preparation but “we will have several significant celebrations throughout 2023.”

 

Ara Tadevosyan

https://mediamax.am/.../yerevan/47382/


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