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Proryv – is the best extreme festival in Moscow! 9 disciplines, more than 200 participants, 5500 spectators and 2,5 hours of amazing show. Red Bull integration in the event – big ramp with RB athlete, fmx and snowmobile part with 4 Red Bull Athletes & exclusive sales in all outlets at the location.
Snowmobile – X-Games 2010 winner Heath Frisby
FMX – Alex Kolesnikov (he jumped with broken 2 ribs) and Daniel BodinInline
Vert-skating – Leonid Kamburov
Heath was jumping on FMX landing. Nobody in Russia saw it before and snowmobile - fmx show was the most professional & spectacular part of the event and hot all the spectators.Especially competition between Heath on snowmobile and Alex on the bike. And spectators couldn’t make a decision who was better.
All Media were really interested in interviews with Red Bull Athletes and we got huge media coverage with our athletes & our branding. Also there was a big 1,5 hours post event TV report on the national TV channel.
